Our research found that YouTube videos appear more in AI Overviews than URLs with YouTube-embedded videos. Continue to use YouTube-embedded videos while also optimizing these uploads for YouTube SEO. Alternatively, you can use AI Overviews to generate rough outlines for upcoming SEO content. If you generate the SGE results, no immediate citation is included. The first is noted as being certified and in compliance with a reputable organization, the Journalism Trust Initiative.
Find all of your backlinks
Engaged audiences are more likely to interact with your content, share it, and return to your site, all of which positively impact rankings. Effective keyword integration is extremely essential for optimized content. Intrusive interstitials, such as pop-ups that obscure the main content or demand immediate action, can severely disrupt the user experience. Ensuring that a site is free from malicious content and security vulnerabilities also contributes to a SEO Anomaly safer and more reliable user experience. Sites that use HTTPS encryption to provide a secure browsing experience protect user data and build trust.
“In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains. It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, and trustworthiness). To rank at the top of search results, content should reflect all four of these elements. Google Keyword Planner is a free keyword research tool from Google. On-page SEO is where you make changes to the content of a page to help it rank higher on organic search results.
Helpful Content (On-Page SEO)
The number of tweets a given URL or domain will influence rankings in Google so having a robust Twitter strategy is important. Pages that get a higher click-through rate in search results get a boost in rankings. Using structured data markup (or schema markup) helps Google better understand specific aspects of your content. A list of site level rankings factors that can affect your rankings positively or negatively. These factors are all changes you can make to your site to rank higher. Even if it’s just 1 bad outbound link across your entire site and having too many outbound links can hurt your site’s ranking.
Social Media Profiles in Search Results
- So, make sure you prioritize the ranking factors that give you the most benefit.
- For a more in-depth overview, check out this guide on how to use Google Search Console to improve your SEO.
- Optimize loading speeds to reduce bounce rates and keep users on your page longer.
- By default, the engines will maintain visible copies of all pages they have indexed, accessible to searchers through the cached link in the search results.
- Furthermore, link signals, including inbound links from high domain authority websites, have a considerable influence on local organic rankings.
This development, along with the pursuit of the optimum result, has culminated in the constant evolution of ranking factors. The endless feedback loop of permanent-iterative update cycles is designed purely to generate search results that offer constant improvements to the individual searcher. The structure and complexity of ranking factors, added to the strong influence of user signals, is designed to produce the most relevant content for the user. When high quality sites link to yours, this tells search engines that your site is also trustworthy and reputable.
Mueller next introduced the topic of the quality raters guidelines and how it’s important for SEOs and publishers to read. In fact, he calls it important and encourages anyone concerned about ranking better to at least give it a scan for topics that may be important to the individual. In one case, a retail client faced strong competition but managed to improve product descriptions and incorporate customer reviews effectively. Gradually, as each KPI improved, their rankings and conversions rose noticeably.
With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. I have seen sites with decent traffic yet very short page duration, which signals a mismatch between expectation and content. Once we removed the pop-up, the bounce rate dropped significantly and visitors spent more time on the site. That one mention improved their ranking strength noticeably and helped move them from the second page to the first page for a competitive keyword. The lower bounce rate also confirmed that the post met user needs. Organic traffic is often the starting point to evaluate overall SEO performance.