Key insights were placed prominently to meet user expectations immediately. Outdated and irrelevant articles were removed to eliminate clutter and improve the overall site quality. For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy. This helped align the content with both user needs and search engine requirements. The first step we took was a thorough backlink audit to identify the toxic links that triggered the penalty.
Any piece of content that is classified as YMYL has to prove to Google that it’s accurate and authoritative. This means you can set up a project once and continuously use the tool to audit as many pieces of content as you want. Once it’s set up, you can upload any piece of content you’ve written and get an extremely detailed analysis. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.
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Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now. If you’ve never audited your website, chances are you should. Websites are complex beasts and issues arise all the time—and you won’t be aware of them unless you audit your site regularly.
Know your key metrics
Broken links (or “dead links”) are common whenever you fully delete a page from your site without using a redirect. In addition, look for broken pages that produce an “Error 404” message. Creating redirects for these links will help prevent your audience from getting error messages. You can see what type of content is performing well for your audience.
Initially, after running the audit, you will be directed to the “Overview” page. This will give you a top-level view of what the tool has found, including the number of indexable vs. non-indexable pages, top issues, and an overall website health score out of 100. First, to run an audit with Site Audit, you will need to ensure your website is connected to your Ahrefs account as a project. The easiest way to do this is via Google Search Console, although you can verify your ownership by adding BHS Links a DNS record or HTML file. This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues.
The journey of a thousand optimizations typically begins with a single step – the SEO audit. And to help you discover and fix some of the most common SEO issues. In other words, it’s the analysis by the tool that’s important, not necessarily the “score”. But with that being said, try and keep duplicate content to a minimum. However, the content section in the Seobility audit offers a great starting point. As an illustration, let’s say you have a solid link asset on your site that’s attracted a ton of backlinks.
- As a result, your site can start performing and driving revenue sooner.
- This experience goes a long way in digesting the wealth of information provided in site speed tools and making intelligent, budget-focused improvements.
- Being trustworthy is not only good for the search engine; it is important for your overall reputation.
- A 404 is a “page not found” error, generally caused by broken links and images within your site.
One of the easiest ways to make your site mobile-friendly is by using a responsive design. A responsive design ensures that your website adapts to whatever device a user is using. Your website will display properly on desktops, mobile devices, and tablets. With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed.
Have in mind that crawlers work differently from website to website. If you are a big company with lots of content, your pages will be indexed almost immediately. Here, a person doing the audit needs to make sure that you only need a few clicks from homepage to destination page. The smaller the number, the easier for crawlers to access that page. Both meta tags and robots.txt files need to be checked manually in order to make sure that everything is ok. As the name says, accessibility is connected to Google’s and user’s ability to access the website.